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The Beer of Jacksonville
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Our Town.
Our Beer.
Built for DUUUVAL. Brewed for Jacksonville.
13
Local Taps Pouring Jackson Gold
DUVAL Beer Company · The Beer of the 904
Jacksonville's hometown Lager.
Built for DUUUVAL. Brewed for Jacksonville.
Jacksonville has a great brewing scene, and we're glad to be part of it. Jackson Gold is our American lager, brewed for the 904, for Jacksonville. A clean beer for the people who make this city run. From Jaguar games to beach bars to backyard cookouts on the river.
Everywhere You Go
Where You'll Find Jackson Gold
Bars
On draft. Cold. Ready.
Beaches
Jax beaches need Jax beer.
Boats
On the water with the locals.
Backyards
Every cookout. Every weekend.
Jackson Gold
American Lager · DUVAL Beer Company
Our flagship. A classic American lager brewed slow and cold for the 904. Crisp, balanced, and easy to drink. A beer for Jacksonville, made to bring more people into local beer.
Style
Classic American Lager
ABV
4.8%
Profile
Crisp & Clean
Straight from the Bar — Tasting Reactions
"That's a really good lager."
Zach · Muggsy's
"The first 2 kegs went fast, we need two more."
Sarah · Taverna
"Gold has been a hit."
Patrick · The Book Cellar
"Man, that's really nice."
Alec · The Floridian
"Well, that's really good."
Eric · Paisano's
"That's really smooth."
TJ · Prohibition Kitchen
"Better than the other lagers."
Jake · Spinster Abbott's
"Loved it."
Ari · Sarbez
"That's really good."
Trevor · Mojo's
"Asked for a second sample."
Charles · Jimmy Hula's
"Not much of a beer drinker, but I'd drink that."
Heather · St. George Tavern
"Reminded him of a German lager he really liked."
Rich · 2 Creeks Dockside
The Legacy
A Town Built on Grit.A Beer Brewed for It.
Jacksonville burned to the ground in 1901 and rebuilt itself. That spirit is in the beer we make here.
Before the Name
Cowford
Long before it had a name worth remembering, this was a muddy crossing on the St. Johns River. Cattlemen drove herds through the shallows. Timucua, then Spanish, then American. Rough ground. Real people. Nobody asked permission to be here.
1822
Old Hickory
They named the town after Andrew Jackson. Not the president. The fighter. The frontiersman they called Old Hickory, because hickory was the toughest wood they knew. The name stuck because the attitude stuck. Bold. Stubborn. Self-made.
1901
The Fire
The Great Fire of Jacksonville burned the city to the ground. Largest urban fire in the Southeast. Nearly 150 blocks gone in eight hours. And they didn't leave. They rebuilt. Bigger, harder, stronger. That's who these people are.
Today
The People
Shipbuilders. Shrimpers. Dockworkers. Navy. Football faithful who've been through decades of losing seasons and still paint their faces. Beach kids. Backyard grillers. People who work with their hands and drink beer at the end of the day.
Why This Beer
Jackson Gold,an American Lager.
Jackson Gold is an American Lager brewed in Florida for Jacksonville. Simple, clean, and easy to drink. The kind of beer you reach for after a long day.
We brewed it for the people who make this city run. The ones who show up early, work hard, and want a cold beer at the end of the day.
Brewed in Florida. Built for the 904.
Find Jackson Gold on Tap
Where to Get Jackson Gold
Find a bar near you pouring Jacksonville's beer.
Don't see your bar here?
Get Jackson Gold on Your Tap →Put Jackson Gold
on Tap.
We're signing up our first round of tap accounts across Jacksonville. Be one of the first bars to carry the city's own beer.
Be a founding tap account. We'll list you on our site and send customers your way.
We come to you. Local delivery, no middleman.
First access to new releases and DUVAL events
Jackson Gold — Product Specs
Founding Tap Goal
13 founding bars have committed — be next
Pricing & Margins
Gold costs a little more than Yuengling — it's small-batch, local, and delivered direct. Charge a $1 craft premium per pour and you'll beat Yuengling's margin on every keg.
| Yuengling pour | Yuengling margin per keg | Recommended Gold pour | Gold margin per keg |
|---|---|---|---|
| $4.00 | $366 | $5.00 | $435+$69 vs Yuengling |
| $5.00 | $490 | $6.00 | $559+$69 vs Yuengling |
| $6.00 | $614 | $7.00 | $683+$69 vs Yuengling |
| Yuengling pour | Yuengling margin per keg | Recommended Gold pour | Gold margin per keg |
|---|---|---|---|
| $4.00 | $169 | $5.00 | $178+$9 vs Yuengling |
| $5.00 | $231 | $6.00 | $240+$9 vs Yuengling |
| $6.00 | $293 | $7.00 | $302+$9 vs Yuengling |
*Yuengling pricing shown for comparison only — estimated wholesale figures, not an official quote.
Why it works
Your customers already pay $4–$6 for Yuengling. Gold is Jacksonville's own — a $1 craft premium is expected and accepted. At that $1 premium, Gold earns more margin per keg than Yuengling, even though it costs a few dollars more wholesale. Same pour, better story, better margin.
Follow Along
@duvalbeerco
Beyond Duval spotlight: Sarbez, St Augustine. If you are looking for a local favorite just over the Bridge of Lions, Sarbez! is the place to be. This unique spot perfectly blends a laid-back restaurant vibe with a retro arcade and live music venue, making it a great neighborhood hangout. Whether you are grabbing one of their signature gourmet grilled cheese sandwiches or catching a local band, you are sure to feel right at home in their welcoming space. Why stop by: Stop by to enjoy a delicious melt and a cold local brew while challenging your friends to a round of pinball or skeeball. They also pour Jackson Gold, our American lager brewed for Jacksonville, so you can make a visit out of it. The full list of spots pouring Gold is at duvalbeer.com, link in bio.
1 day ago
Jacksonville, this is going to be a good one. 🍺 10 days of the Fair. A heck of a music lineup. And Gold pouring cold. We’re proud to be part of the 2026 Greater Jacksonville Agricultural Fair and Jax Amphitheater. Nov. 5–15. Come for the music. Stay for the Gold. DUVAL BEER CO. Our Town. Our Beer.
2 days ago
Jacksonville — 311 is coming to the Fair. Friday, November 13 at the Jax Amphitheater, with the Fair opening at 3PM and Jax Amp gates at 6PM. Live music, fair lights, and plenty of Jackson Gold pouring. THE FAIR GOES GOLD. 🎟 Tickets: JacksonvilleFair.com
4 days ago
JACKSONVILLE — THE FAIR GOES GOLD. Midway lights. Cold beer. A hometown lager built for the city. Jackson Gold is coming to the Jacksonville Fair. Nov. 5–15 Come for the Fair. Stay for the Gold. DUVAL BEER CO. Our Town. Our Beer.
6 days ago
We’re building this the old fashioned way. One account. One pint. One person at a time. DUVAL Crew is for the people who want to be part of it from the beginning. The first 500 are the Founding Crew. No dues. No nonsense. Just people who believe Jacksonville should support Jacksonville. Claim your Crew number. Keep it for life. https://duvalbeer.com/Crew DUVAL CREW GOOD PEOPLE. GOOD BEER.
10 days ago
12 days ago
For Investors
Own a Piece of the 904
DUVAL Beer Company is Jacksonville's beer, built by people who live here. If you want in early, here's the info.
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