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The Beer of Jacksonville
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Our Town.
Our Beer.
Built for DUUUVAL. Brewed for Jacksonville.


DUVAL Beer Company · The Beer of the 904
Built for the long pour for those that build this town.
Built for DUUUVAL. Brewed for Jacksonville.
Jacksonville has a great brewing scene, and we're glad to be part of it. Jackson Gold is our American lager, brewed for the 904, for Jacksonville. A clean beer for the people who make this city run. From Jaguar games to beach bars to backyard cookouts on the river.
Everywhere You Go
Where You'll Find Jackson Gold
Bars
On draft. Cold. Ready.
Beaches
Jax beaches need Jax beer.
Boats
On the water with the locals.
Backyards
Every cookout. Every weekend.
The Flagship Beer
Jackson Goldan American Lager
Clean. Crisp. Local. By DUVAL Beer Company.

Jackson Gold
American Lager · DUVAL Beer Company
Our flagship. A classic American lager brewed slow and cold for the 904. Crisp, balanced, and easy to drink. A beer for Jacksonville, made to bring more people into local beer.
Style
Classic American Lager
ABV
4.8%
Profile
Crisp & Clean
When It's Time
Jackson Silver
Classic American Light LagerWhen It's Time
Jackson Copper
American Amber Lager · Vienna-styleWhen It's Time
Jackson Black
American Black Lager · Schwarzbier-styleWhen It's Time
The Legacy
A Town Built on Grit.A Beer Brewed for It.
Jacksonville burned to the ground in 1901 and rebuilt itself. That spirit is in the beer we make here.
Before the Name
Cowford
Long before it had a name worth remembering, this was a muddy crossing on the St. Johns River. Cattlemen drove herds through the shallows. Timucua, then Spanish, then American. Rough ground. Real people. Nobody asked permission to be here.
1822
Old Hickory
They named the town after Andrew Jackson. Not the president. The fighter. The frontiersman they called Old Hickory, because hickory was the toughest wood they knew. The name stuck because the attitude stuck. Bold. Stubborn. Self-made.
1901
The Fire
The Great Fire of Jacksonville burned the city to the ground. Largest urban fire in the Southeast. Nearly 150 blocks gone in eight hours. And they didn't leave. They rebuilt. Bigger, harder, stronger. That's who these people are.
Today
The People
Shipbuilders. Shrimpers. Dockworkers. Navy. Football faithful who've been through decades of losing seasons and still paint their faces. Beach kids. Backyard grillers. People who work with their hands and drink beer at the end of the day.
Why This Beer
Jackson Gold,an American Lager.
Jackson Gold is an American Lager brewed in Florida for Jacksonville. Simple, clean, and easy to drink. The kind of beer you reach for after a long day.
We brewed it for the people who make this city run. The ones who show up early, work hard, and want a cold beer at the end of the day.
Brewed in Florida. Built for the 904.
Find Jackson Gold on Tap
Where to Get Jackson Gold
Find a bar near you pouring Jacksonville's beer.
Don't see your bar here?
Get Jackson Gold on Your Tap →Put Jackson Gold
on Tap.
We're signing up our first round of tap accounts across Jacksonville. Be one of the first bars to carry the city's own beer.

Be a founding tap account. We'll list you on our site and send customers your way.
We come to you. Local delivery, no middleman.
First access to new releases and DUVAL events
Jackson Gold — Product Specs
Founding Tap Goal
3 founding bars have committed — be next
Follow Along
@duvalbeerco

BANK OR NO BANK. In 1832, Andrew Jackson drew a line. He believed too much financial power had been concentrated in too few hands—and that American independence meant more than winning wars. It meant protecting the country from institutions he believed could become more powerful than the people they served. The fight over the Second Bank of the United States became one of the defining battles of his presidency. Jackson chose independence. Jacksonville carries his name. And more than 190 years later, there’s still something very Jacksonville about doing things your own way. Independent city. Independent spirit. Independent beer company. JACKSON GOLD American Lager by DUVAL BEER CO. OUR TOWN OUR BEER
14 days ago

It’s official! We had our first successful tasting thanks to @hillaryschicagopizza 🍺🍕 We appreciate all the support and compliments from our St Aug Locals | follow along and stay tuned for future events
22 days ago

🔥 EVENT ANNOUNCEMENT 🔥 We’re excited to announce that Jackson Gold will be pouring complimentary samples at Hillary’s Chicago Pizza TOMORROW for a limited-time tasting event. Come by, grab a pie, and enjoy complimentary samples of Our hometown lager — Jackson Gold — crisp, cold, and brewed for DUVAL. Event Details: * 📍 Location: Hillary’s Chicago Pizza, Saint Augustine * 🍺 Offering: Complimentary Jackson Gold samples * Date: Tomorrow August 13th Starting at 6:00 PM — while supplies last. DUUUVAL…. Must be 21+. Complimentary samples available while supplies last. Please enjoy responsibly.
24 days ago

Jacksonville has been a lager town for a long time. This old advertisement promoted lager brewed right here in Jacksonville by Eggenweiler & Co., sold from Bay Street and delivered by the keg or bottle to homes and businesses across the city. The message was bold: local lager, brewed fresh, could stand against anything brought in from somewhere else. More than a century later, that idea still matters. Jackson Gold was created in that same spirit—not as another beer simply sold in Jacksonville, but as a lager built for the people who call this city home. Jacksonville has beer history. We’re proud to help write the next chapter. JACKSON GOLD American Lager by DUVAL BEER CO. OUR TOWN. OUR BEER.
about 1 month ago

More than half of the beer brewed worldwide comes from just five companies. Expand that to the 40 largest brewing groups, and they account for nearly 87% of global beer production. There’s nothing inherently wrong with being big. But it makes locally built beer matter even more. Jackson Gold isn’t the product of a global boardroom or a portfolio containing hundreds of brands. It began with a simple belief: Jacksonville deserves a beer it can call its own. A beer built around this city. A company shaped by its people. A brand whose story begins right here in Duval. We may be small compared with the giants. That’s the point. JACKSON GOLD American Lager by DUVAL BEER CO. Our Town. Our Beer. Industry figures: BarthHaas Report 2024/25.
about 1 month ago

"The Drink of Friendship." That was the promise of Jax Beer. It wasn't just about what was in the glass—it was about the people around it. Neighbors becoming friends. Families gathering after a long week. Celebrating victories, sharing stories, and building a stronger Jacksonville one beer at a time. At DUVAL Beer Co., we believe that idea is just as important today as it was generations ago. We have an incredible local beer community. Different breweries. Different stories. Different styles. But what brings us together is something bigger than any one brand—a shared pride in Jacksonville and the people who call it home. Our hope is simple: when you raise a glass of local beer, you're investing in your neighbors, supporting local jobs, and helping build the community we all love. Here's to the brewers who came before us. Here's to the breweries writing today's story. And here's to everyone who believes the best beer is one that's shared with good people. To friendship. To community. To Jacksonville. 🍺 Our Town. Our Beer.
about 1 month ago
For Investors
Own a Piece of the 904
DUVAL Beer Company is Jacksonville's beer, built by people who live here. If you want in early, here's the info.
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