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The Beer of Jacksonville
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Our Town.
Our Beer.
An American lager brewed for the 904 — already pouring from San Marco to Saint Augustine.
0
Spots Pouring Gold Right Now
44
Neighbors in the DUVAL Crew
Jacksonville's hometown Lager.
This city already has a great brewing scene, and we're glad to be part of it. What it didn't have was one hometown lager for the whole town. So that's what we make. Jackson Gold is a clean, easy American lager — for Sunday tailgates, beach bars in Neptune Beach, and cookouts along the St. Johns. Brewed here, for the people who make this city run.
A Note From Mike
"I moved here and Jacksonville did what it does — it grew on me. The river, the beaches, the way this whole town shows up on a Sunday for the Jags no matter the record. And make no mistake, there are some genuinely great local brews here. But look at most tap walls and coolers in town and they're stacked with beer from everywhere but here. A city this proud of itself shouldn't have to look elsewhere for its own beer."
"There was a time when a beer and its city were the same thing — when what was in your glass said where you were from. I want to get back to that. The biggest small town in America deserves a beer that's just for it. That's Jackson Gold: a clean American lager, brewed in Florida, already pouring from Five Points to St. Augustine. Stop by one, have a Gold, and tell me what you think."
Read the Full Story →
Jackson Gold
American Lager · DUVAL Beer Company
Our flagship. A classic American lager brewed slow and cold for the 904. Crisp, balanced, and easy to drink. A beer for Jacksonville, made to bring more people into local beer.
Style
Classic American Lager
ABV
4.8%
Profile
Crisp & Clean
Straight from the Bar — Tasting Reactions
"That's a really good lager."
Zach · Muggsy's
"The first 2 kegs went fast, we need two more."
Sarah · Taverna
"Gold has been a hit."
Patrick · The Book Cellar
"Man, that's really nice."
Alec · The Floridian
"Well, that's really good."
Eric · Paisano's
"That's really smooth."
TJ · Prohibition Kitchen
"Better than the other lagers."
Jake · Spinster Abbott's
"Loved it."
Ari · Sarbez
"That's really good."
Trevor · Mojo's
"Asked for a second sample."
Charles · Jimmy Hula's
"Not much of a beer drinker, but I'd drink that."
Heather · St. George Tavern
"Reminded him of a German lager he really liked."
Rich · 2 Creeks Dockside
The Legacy
A Town Built on Grit.A Beer Brewed for It.
Jacksonville burned to the ground in 1901 and rebuilt itself. That spirit is in the beer we make here.
Before the Name
Cowford
Long before it had a name worth remembering, this was a muddy crossing on the St. Johns River. Cattlemen drove herds through the shallows. Timucua, then Spanish, then American. Rough ground. Real people. Nobody asked permission to be here.
1822
Old Hickory
They named the town after Andrew Jackson. Not the president. The fighter. The frontiersman they called Old Hickory, because hickory was the toughest wood they knew. The name stuck because the attitude stuck. Bold. Stubborn. Self-made.
1901
The Fire
The Great Fire of Jacksonville burned the city to the ground. Largest urban fire in the Southeast. Nearly 150 blocks gone in eight hours. And they didn't leave. They rebuilt. Bigger, harder, stronger. That's who these people are.
Today
The People
Shipbuilders. Shrimpers. Dockworkers. Navy. Football faithful who've been through decades of losing seasons and still paint their faces. Beach kids. Backyard grillers. People who work with their hands and drink beer at the end of the day.
Why This Beer
Jackson Gold,an American Lager.
Jackson Gold is an American Lager brewed in Florida for Jacksonville. Simple, clean, and easy to drink. The kind of beer you reach for after a long day.
We brewed it for the people who make this city run. The ones who show up early, work hard, and want a cold beer at the end of the day.
Brewed in Florida. Built for the 904.
Find Jackson Gold on Tap
Where to Get Jackson Gold
Find a bar near you pouring Jacksonville's beer.
No tap locations yet — be the first!
We're signing up founding bar accounts now.
Don't see your bar here?
Get Jackson Gold on Your Tap →Put Jackson Gold
on Tap.
We're signing up our first round of tap accounts across Jacksonville. Be one of the first bars to carry the city's own beer.
Be a founding tap account. We'll list you on our site and send customers your way.
We come to you. Local delivery, no middleman.
First access to new releases and DUVAL events
Jackson Gold — Product Specs
Founding Tap Goal
0 founding bars have committed — be next
Pricing & Margins
Pricing & Margins
Tell us where you pour and we'll show you the wholesale pricing and per-keg margin math — how Gold performs on your taps.
We'll follow up with keg pricing and delivery details. No spam.
Follow Along
@duvalbeerco
A little red carpet. A little hometown Gold. 🍺 Jackson Gold was proud to be part of the VIP celebration leading up to the Greater Jacksonville Agricultural Fair! Great people, great conversations, and a preview of what’s coming November 5–15. And this year, Jacksonville’s got something new to raise a glass to. THE FAIR GOES GOLD. 🏆 Look for Jackson Gold on draft at the Country Saloon and Amphitheater VIP! Our Town. Our Beer.
5 days ago
Beyond Duval spotlight: Stogies, St. Augustine. If you are looking for a spot with real character, Stogies is a St. Augustine institution set inside a charming old house just steps from the historic bayfront. They do a wonderful job of pairing a thoughtful craft beer and wine selection with live music every single night of the week. Whether you settle into a couch upstairs, pull up an Adirondack chair around the outdoor fire pit, or grab a stool at the bar next to the regulars, it is the kind of unhurried, welcoming place that makes downtown St. Augustine feel like home. Why stop by: Stop by for a cold Jackson Gold and a night of great live music, with a fire pit out back and the whole historic district at your doorstep. They also pour Jackson Gold, our American lager brewed for Jacksonville, so you can make a visit out of it. The full list of spots pouring Gold is at duvalbeer.com, link in bio.
7 days ago
LOOK WHO’S ON TAP. 🍺 YOUR TOWN. YOUR BEER. JACKSON GOLD. ASK FOR IT BY NAME.
8 days ago
Beyond Duval spotlight: @tavernasanmarco Taverna, San Marco. Taverna is a wonderful, rustic Italian kitchen located right in the heart of our historic San Marco neighborhood. Since opening in 2009, this husband and wife team has been serving up modern takes on classic recipes that really let simple, fresh ingredients shine. Whether you are looking for a sophisticated dinner or just a nice spot to unwind with a glass of wine, it is a perfect place to gather with friends and neighbors. Why stop by: Stop by to enjoy a relaxed meal in the heart of San Marco and pair your dinner with a local craft beer or a glass from their impressive wine selection. They also pour Jackson Gold, our American lager brewed for Jacksonville, so you can make a visit out of it. The full list of spots pouring Gold is at duvalbeer.com, link in bio.
14 days ago
🌼🍺 WIN FREE TICKETS TO BLOOMS & BREWS! St. Augustine, we’re getting the Crew together! Want a chance to join us at Bee Hill Farm on October 24, from 3–6 PM, with Jackson Gold pouring? Here’s how to enter: 🍺 Join the DUVAL Crew — FREE! 📍 Check in at any participating St. Augustine location: • Muggsy’s • Sarbez • Hillary’s Chicago Pizza • Seafood Kitchen • The Blue Parrot • Mojos BBQ 🎟️ Each qualifying check-in earns an entry for a chance to win free tickets! Good people. Good beer. Stronger community. 👉 Join the Crew: https://duvalbeer.com/Crew DUVAL BEER CO. — Our Town. Our Beer. No purchase necessary. Giveaway rules and eligibility apply.
17 days ago
🍺 JACKSONVILLE, YOU MAKE THE CALL. Where should Jackson Gold go on tap next? 👇 Drop your favorite neighborhood bar in the comments. Tag ’em! Then join the DUVAL Crew to cast your official vote. OUR TOWN. OUR BEER. OUR CREW. Join the crew. 21+ https://duvalbeer.com/Crew SupportLocal
21 days ago
For Investors
Own a Piece of the 904
DUVAL Beer Company is Jacksonville's beer, built by people who live here. If you want in early, here's the info.
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